Radha Ravi, who is known for his insensitive digs, made the comment on Nayantara, the lady superstar at the trailer launch of her upcoming Tamil film "Kolayuthir Kaalam" on Saturday. As Nayantara was absent at the trailer launch event, Radha Ravi tried to insult her based on her real life, her personal life more precisely. Radha Ravi said, "She acts as a devil and ghost in Kollywood movies, but in Telugu movies, she will appear as Sita. In my days, we would cast actresses like KR Vijaya to essay the role of Sita. Today, anybody can play Sita.”
Radha Ravi further said, “This is happening in the film industry because people of Tamil Nadu forget everything easily.” Radha Ravi’s comment earned a lot of backlash on social media. Singer and dubbing artist Chinmayi Sripaada was among the first to call out Radha Ravi's insensitive comments on Nayantara.